“Every Payment is a Milestone” – SumUp Advertising Campaign

For this SumUp branding campaign, the focus was on creating a series of engaging video, audio, and static ads across Spotify, Instagram, Facebook, Youtube, and Google Display. The goal was to boost brand awareness, and the campaign exceeded expectations by not only driving upper funnel interest but also seeing increased lower funnel activity.

The campaign told the story of growing a business through every transaction, with each payment representing a milestone in a business's journey. The messaging highlighted how SumUp empowers business owners to succeed at every step. I lead the marketing team from start to finish, including project management, art direction and ad design. Everything came together to create a cohesive and impactful campaign that clicked through to the landing page. The page ends with an interest form that goes directly to the SumUp sales team, providing them with valuable leads and aiming to convert sales.